Reader questions and feedback on eCommerce. Also refer to business, web, online, buying, selling, customers, clients, product, service, payments, Ron Kurtus, School for Champions. Copyright © Restrictions
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Measure Business
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Comparing web business with store business
Question
January 27, 2008
How would i go about measuring the performance of my internet business against the performance of my storefront business?
Margie - USA
15221
Answer
The main measurement is amount of income you get from each business. But note that each business helps the other. People may go to your website to check what you have to offer and then see that you have a local store. So they go into your store to make a purchase. Likewise, people may see your web address on your business card or advertisements for your storefront business and prefer to go to the website to make a purchase.
A good way to check the effectiveness of your website as a advertiser for your store is to offer a "special" online and then see how many ask for this special when they come into your store.
Be sure you let people know about your web address and include your business address on your website, so that they help each other.
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