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Mini-Quiz: Case Study of HowStuffWorks eCommerce Site

by Ron Kurtus (18 March 2002)

Take this Mini-Quiz to check your understanding of the lesson material.



1. Did a name like "Brain" help the popularity of the site?

People don't care about the owner's name

Yes, because people wrote to ask if it was his real name

No, because people thought it was to brainy for them

2. What is needed to convince investors to provide funds?

Multimedia presentations

Begging and pleading with them

Statistics showing growth and potential

3. Can a site survive on advertising revenue alone?

Not any more because of the lack of response to the ads

Yes, because the payment rate is so large

It depends if the ads are offensive or not

If you got all three correct, you are on your way to becoming a Champion in eCommerce. If you had problems, you had better look over the material again.


Use your special skills


Resources and references

Ron Kurtus' Credentials

Websites

HowStuffWorks

eCommerce Resources

Books

Top-rated books about Online Business

Top-rated books about eCommerce


Questions and comments

Do you have any questions, comments, or opinions on this subject? If so, send an email with your feedback. I will try to get back to you as soon as possible.


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mini-quiz_case_study_howstuffworks.htm

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