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Mini-Quiz: Relationship between Business, Marketing, and Sales

by Ron Kurtus (revised 28 June 2015)

Take this Mini-Quiz to check your understanding of the lesson material.



1. How is business different than marketing?

Business includes obtaining the product or service

Businessmen were originally marketing managers

They are the same thing

2. What is an important part of marketing?

Reaching the customers and making them aware of the product

Making sure the products are ready to put in the showroom

Managing the sales people

3. How does sales relate to marketing?

They have nothing to do with each other

Sales people often supervise marketing people

Sales representatives need marketing to get prospects into the store

If you got all three correct, you are on your way to becoming a Champion in Marketing. If you had problems, you had better look over the material again.


Succeed by being positive


Resources and references

The following are some resources on this topic.

Websites

Marketing Resources

Books

The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs

Top-rated books on Marketing


Questions and comments

Do you have any questions, comments, or opinions on this subject? If so, send an email with your feedback. I will try to get back to you as soon as possible.


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Mini-Quiz: Relationship between Business, Marketing, and Sales




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