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Explanation of Marketing Resources - Succeed in Marketing. Also refer to business, strategy, product, price, placement, distribution, showroom, promotion, advertising, publicity, sales, Ron Kurtus, School for Champions. Copyright © Restrictions
Marketing Resources
by Ron Kurtus (18 November 2009)
The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let us know.
Websites
Basics
Marketing Mix - Wikipedia
Marketing Communications - Wikipedia
STC Marketing Communication SIG - Society for Technical Communication
Product
Product Marketing - Wikipedia
Taking Your New Product to Market - Microsoft Small Business Center
Price
Pricing - Wikipedia
Value in Marketing - Wikipedia
Psychological Pricing - Wikipedia
99-cent pricing hooks shoppers - Pittsburgh Post-Gazette; 17 December 2006
Place
Product Placement — It Works for Small Businesses Too - AllBusiness.com
Product placement — you can't escape it - USA Today; 10/10/06
How Product Placement Works - HowStuffWorks.com
Distribution Channel Strategy - tutor2u.net
What's Your Distribution Strategy? - Business Owner's Toolkit
Promotion
Promotional Mix - Wikipedia
Promotion in Marketing - Wikipedia
Marketing vs. Advertising: What's the Difference? - About.com
Advertising - Wikipedia
Advertising Education Foundation - Advertising exhibits and classroom resources
Promotional Mix in Detail - LearnMarketing.net
Publicity - Wikipedia
e-Marketing
Internet Marketing - Wikipedia
Books
The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs
Summary
Use these resources to help you in learning about Marketing.
See side menu for list of other Marketing topics
Seek to excel
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Marketing Resources