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Explanation of Marketing Resources by Ron Kurtus - Succeed in Marketing. Also refer to business, strategy, product, price, placement, distribution, showroom, promotion, advertising, publicity, sales, School for Champions. Copyright © Restrictions
Marketing Resources
by Ron Kurtus (18 November 2009)
The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let us know.
Websites
Basics
The Marketing Concept - NetMBA.com
Marketing Mix - Wikipedia
The Marketing Mix - NetMBA.com
The Marketing Mix (The 4 P's of Marketing) - QuickMBA.com
Marketing mix (Price, Place, Promotion, Product) - The Times 100 (UK)
Marketing, Advertising, and PR - eSmallOffice.com
Marketing Communications - Wikipedia
STC Marketing Communication SIG - Society for Technical Communication Special Interest Group
Product
Product Marketing - Wikipedia
Product Mix - tutor2u.net
Taking Your New Product to Market - Microsoft Small Business Center
Price
Pricing Strategy - NetMBA.com
Pricing - Wikipedia
Value in Marketing - Wikipedia
Psychological Pricing - Wikipedia
99-cent pricing hooks shoppers - Pittsburgh Post-Gazette; 17 December 2006
Place
Product Placement - It Works for Small Businesses Too - AllBusiness.com
Product placement - you can't escape it - USA Today; 10/10/06
How Product Placement Works - HowStuffWorks.com
Distribution Channel Strategy - tutor2u.net
What's Your Distribution Strategy? - Business Owner's Toolkit
Promotion
Promotion - Introduction to the promotional mix - tutor2u.net
Promotional Mix - Wikipedia
How To Establish A Promotional Mix - eSmallOffice.com
Promotion in Marketing - Wikipedia
Marketing vs. Advertising: What's the Difference? - About.com
Advertising - Wikipedia
Advertising Education Foundation - Advertising exhibits and classroom resources
Promotional Mix in Detail - LearnMarketing.net
Publicity - Wikipedia
Brand Equity - NetMBA.com
e-Marketing
e-Business marketing - Marketing-led business - tutor2u.net
Internet Marketing - Wikipedia
e-Business marketing - Promoting a business online (introduction) - tutor2u.net
Books
The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs
Top-rated
books on Advertising
Summary
Use these resources to help you in learning about Marketing.
Seek to excel
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Marketing Resources