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Marketing topics

Basics

Relationship between Business, Marketing and Sales

Four-P Marketing Mix

Product

Determining Viability of Your Product or Service

Promotion

Case Study of Publicizing an Event: NWABP Meetings

Also see

Weekly Feedback Blog

Marketing Survey Results

Succeed in Business

Succeed in Public Speaking

Succeed with Good Character


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Explanation of Marketing Resources - Succeed in Marketing. Also refer to business, strategy, product, price, placement, distribution, showroom, promotion, advertising, publicity, sales, Ron Kurtus, School for Champions. Copyright © Restrictions

Marketing Resources

by Ron Kurtus (18 November 2009)

The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let us know.

Websites

Basics

Marketing Mix - Wikipedia

Marketing Communications - Wikipedia

STC Marketing Communication SIG - Society for Technical Communication

Product

Product Marketing - Wikipedia

Taking Your New Product to Market - Microsoft Small Business Center

Price

Pricing - Wikipedia

Value in Marketing - Wikipedia

Psychological Pricing - Wikipedia

99-cent pricing hooks shoppers - Pittsburgh Post-Gazette; 17 December 2006

Place

Product Placement — It Works for Small Businesses Too - AllBusiness.com

Product placement — you can't escape it - USA Today; 10/10/06

How Product Placement Works - HowStuffWorks.com

Distribution Channel Strategy - tutor2u.net

What's Your Distribution Strategy? - Business Owner's Toolkit

Promotion

Promotional Mix - Wikipedia

Promotion in Marketing - Wikipedia

Marketing vs. Advertising: What's the Difference? - About.com

Advertising - Wikipedia

Advertising Education Foundation - Advertising exhibits and classroom resources

Promotional Mix in Detail - LearnMarketing.net

Publicity - Wikipedia

e-Marketing

Internet Marketing - Wikipedia

Books

The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs

Top-rated books on Marketing

Top-rated books on Promotion

Top-rated books on Advertising

Summary

Use these resources to help you in learning about Marketing.

Answers to Readers' Questions

See side menu for list of other Marketing topics


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