List of Topics

SfC Home > Entrepreneurship > Business >

Character of a Business

by Ron Kurtus (updated 19 January 2022)

The character of a business reflects the character of its leader.

The business leader must be honest and honorable for the company to succeed. Part of this is to assure that the company displays good character in dealing with its customers.

An honorable business will gain respect and loyalty from its customers. An honorable business leader will gain respect from customers and loyalty from workers. Every effort should be made to maintain honorable traits.

Questions you may have include:

This lesson will answer those questions.

Having character

Having character means that you are honorable and honest, have integrity, and are reliable and responsible. On the opposite end of the spectrum, there are people who lie, cheat, or steal. They may also be lazy, unreliable or inconsiderate of others.

Business leader

The business leader must have honesty and integrity in dealing with his or her workers and customers. The same is true for reliability and other forms of character. The leader must be ethical and conscientious in all activities.

Business entity

The business as an entity must also follow honest and ethical practices. In smaller businesses, the character of the company is a direct reflection of the character of the owner. As a company becomes large, the character of the leader has less influence, unless his or her philosophies are company policy.

There are situations where the leader of a large business or organization has been found to be dishonest or immoral in his or her personal dealings, yet the company's reputation survived. This is usually because enough honest people were running the company, such that the leader's influence on business character was minimized.

Natural progression

Having an honorable character is a natural progression from being healthy, skilled and excellent, as well as providing value to the customers.

Importance and benefits

Being a business leader of high character is important in your relationship with other people, your business and your own self worth.

If you are known as an honest and honorable businessperson—one who is reliable and responsible—then those with whom you deal will be respect you. The customers of your business, your suppliers, and those you employ will trust you, know they can depend on you and give you the respect and honor you deserve.

People certainly don't want to deal with a person who lies, steals or is immoral.

Another important factor is that being an honorable business leader gives you greater self-esteem. You feel good about yourself. Finally, there is the religious aspect of being honest, moral and ethical.

Maintain character

Your actions determine what people think of you and establish your reputation. They also determine how others will respond to what you do and say. The way to have character is to always make sure that you are honest, honorable and forthright. Make sure there is no implication of dishonesty in any form.

You should also seek to be considerate of others and conscientious in your business dealings. This doesn't mean that you have to be perfect, but it does mean that you are trying to be someone of high character.


A business leader needs to be honest and reliable. Your reputation affects how people deal with you. Having good character results in others respecting you and increases your own esteem. Having character requires a constant effort.

Always do the right thing

Resources and references

Ron Kurtus' Credentials

The following are resources on this subject:


Business Resources


(Notice: The School for Champions may earn commissions from book purchases)

Top-rated books on Business

Students and researchers

The Web address of this page is:

Please include it as a link on your website or as a reference in your report, document, or thesis.

Copyright © Restrictions

Where are you now?

School for Champions

Business topics

Character of a Business

Business topics




Reducing costs

Increasing business

Also see

Let's make the world a better place

Be the best that you can be.

Use your knowledge and skills to help others succeed.

Don't be wasteful; protect our environment.

You CAN influence the world.

Live Your Life as a Champion:

Take care of your health

Seek knowledge and gain skills

Do excellent work

Be valuable to others

Have utmost character

Be a Champion!

The School for Champions helps you become the type of person who can be called a Champion.