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Mini-Quiz: Using Advertising for a Competitive Advantage in Business

by Ron Kurtus (revised 20 June 2007)

Take this Mini-Quiz to check your understanding of the lesson material.

1. Can a good advertising campaign move an organization into first place?

No, because product quality is more important

People aren't sure of the effect of advertising

Yes, because it gets attention and creates a positive image

2. Is it ethical to attack an opponent through advertising?

Provided your ads are truthful

Anything goes when trying to win

It depends on your religion

3. How could someone prevent people from seeing a competitor's website?

You can't stop them from advertising on their own website

By what is called a "denial of service" attack on the website

By sending spam email to all their customers

If you got all three correct, you are on your way to becoming a Champion in Winning Competitions. If you had problems, you had better look over the material again.

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Mini-Quiz: Using Advertising for a Competitive Advantage in Business

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