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Mini-Quiz: Using Advertising for a Competitive Advantage in Business

by Ron Kurtus (revised 20 June 2007)

Take this Mini-Quiz to check your understanding of the lesson material.

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1. Can a good advertising campaign move an organization into first place?

No, because product quality is more important

People aren't sure of the effect of advertising

Yes, because it gets attention and creates a positive image

2. Is it ethical to attack an opponent through advertising?

Provided your ads are truthful

Anything goes when trying to win

It depends on your religion

3. How could someone prevent people from seeing a competitor's website?

You can't stop them from advertising on their own website

By what is called a "denial of service" attack on the website

By sending spam email to all their customers

If you got all three correct, you are on your way to becoming a Champion in Winning Competitions. If you had problems, you had better look over the material again.

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Get an advantage

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Resources and references

Ron Kurtus' Credentials

Websites

Competition Resources

Books

(Notice: The School for Champions may earn commissions from book purchases)

Top-rated books on Winning Competitions

Top-rated books on Business Competition

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Where are you now?

School for Champions

Competition topics

Mini-Quiz: Using Advertising for a Competitive Advantage in Business

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Competition topics

Basics

• Motivations to Win a Competition

Types of competition

• Major Types of Competition
• -- Performance Competitions
• -- Head-to-Head Competitions
• -- Predatory Competitions

Between individuals

• Individual Competition
• -- Competing for a Job
• -- Competition in Political Campaigns
• -- Competing for Social Status
• -- Gambling
• -- Bullying

Between teams

• Using Art of War in Athletic Competitions
• Factors in Winning Basketball Games
• Gamesmanship in Tennis Match
• Strategy Used in Ali-Foreman Fight
• Dealing with Hustlers in a Competition

Between companies

• Business Competition
• -- Types of Business Competition
• -- Using Advertising for Advantage
• -- Using Location for Advantage
• -- Using TQM for Advantage

Conflict and war

• Fighting as a Form of Competition
• War as Competition
• "The Art of War" by Sun Tzu

Animals and plants

• Animals Compete for Food
• Competition Among Plants

Winning strategies

• Criteria for Winning Various Competitions
• Preparing to Win a Competition
• Role of Confidence in a Competition
• Momentum in a Head-to-Head Competition
• Disarming Your Opponent in a Competition
• Winning a Negotiation

Underhanded strategies

• Cheating in a Competition
• Dirty Playing in Competition
• Influencing the Judges to Win a Competition
• Examples of Unfair Tactics in Chess
• Defending Against a Dirty Player
• Poor Winner in a Competition

Also see

• Competition Survey Results
• Succeed in Sports
• Advance in Your Career
• Succeed in Business

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