List of Topics

SfC Home > Business > eCommerce >


Mini-Quiz: Case Study of HowStuffWorks eCommerce Site

by Ron Kurtus (18 March 2002)

Take this Mini-Quiz to check your understanding of the lesson material.

1. Did a name like "Brain" help the popularity of the site?

People don't care about the owner's name

Yes, because people wrote to ask if it was his real name

No, because people thought it was to brainy for them

2. What is needed to convince investors to provide funds?

Multimedia presentations

Begging and pleading with them

Statistics showing growth and potential

3. Can a site survive on advertising revenue alone?

Not any more because of the lack of response to the ads

Yes, because the payment rate is so large

It depends if the ads are offensive or not

If you got all three correct, you are on your way to becoming a Champion in eCommerce. If you had problems, you had better look over the material again.

Use your special skills

Resources and references

Ron Kurtus' Credentials



eCommerce Resources


Top-rated books about Online Business

Top-rated books about eCommerce

Questions and comments

Do you have any questions, comments, or opinions on this subject? If so, send an email with your feedback. I will try to get back to you as soon as possible.

Share this page

Click on a button to bookmark or share this page through Twitter, Facebook, email, or other services:


Students and researchers

The Web address of this page is:

Please include it as a link on your website or as a reference in your report, document, or thesis.

Copyright © Restrictions

Where are you now?

School for Champions

eCommerce topics

Mini-Quiz: Case Study of How Stuff Works eCommerce Site

eCommerce topics



Advertising programs

Google AdSense

Affiliate programs

Case studies

Also see

Let's make the world a better place

Be the best that you can be.

Use your knowledge and skills to help others succeed.

Don't be wasteful; protect our environment.

You CAN influence the world.

Live Your Life as a Champion:

Take care of your health

Seek knowledge and gain skills

Do excellent work

Be valuable to others

Have utmost character

Be a Champion!

The School for Champions helps you become the type of person who can be called a Champion.