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Mini-Quiz: Selecting Web Address for Your Online Business

by Ron Kurtus (revised 17 September 2015)

Take this Mini-Quiz to check your understanding of the lesson material.

1. How are many standard businesses named?

By using random acronyms

By using the name of the founder or the company's product

By copying others' names

2. How should an e-business be named?

Very similar to some other successful e-business

Something really clever and obscure

As a descriptive, easy-to-use Web address

3. When doesn't the name matter in e-business?

When the business name is well-established

When dealing with foreign investors

If you are in the book business

If you got all three correct, you are on your way to becoming a Champion in eCommerce. If you had problems, you had better look over the material again.

Let customers know your business

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