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Mini-Quiz: Case Study of Publicizing an Event

by Ron Kurtus (26 June 2009)

Take this Mini-Quiz to check your understanding of the lesson material.

1. Why do you need to publicize a meeting to your members?

It is just a kind gesture

It has always been done, but no one knows why

A reminder about the program may attract more members

2. What method is typically used to publicize meetings to the public?

Mass emailing to people on a purchased list

Press releases sent to local newspapers for their event calendars

Paid television ads

3. What is a problem with press releases sent to newspapers?

They don't always print the information

You need to pay a hefty fee for the publicity

People often don't believe what they see in a papers

If you got all three correct, you are on your way to becoming a Champion in Marketing. If you had problems, you had better look over the material again.

Use case studies to learn

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