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Mini-Quiz: Marketing Mix

by Ron Kurtus (revised 13 April 2010)

Take this Mini-Quiz to check your understanding of the lesson material.

1. What is a major factor in marketing concerning the product?

To determine what products or services customers want

To determine what the product should cost

To determine what products or services the competition is offering

2. What is promotion in marketing?

It is promoting the product to a higher position on the store shelf

It is when you get a better job and a raise

It includes advertising, publicity and personal selling

3. What is the advantage of a marketing mix?

The products are mixed up to give more choices to the customer

It provides a good organization of marketing

There really is no advantage

If you got all three correct, you are on your way to becoming a Champion in Marketing. If you had problems, you had better look over the material again.

Look at the problem from all angles

Resources and references

The following are some resources on this topic.


Marketing Resources


The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs

Top-rated books on Marketing

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