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Mini-Quiz: Determining Viability of Your Product or Service

by Ron Kurtus (24 March 2009)

Take this Mini-Quiz to check your understanding of the lesson material.

1. If you have a good idea why should you do market research?

You need to find out if the product is really something people want

It is a rule that must be followed with no exceptions

You want to find reasons to avoid doing business

2. What can you tell by studying your competition?

You can learn to steal their customers

You can see the demand for a given product

You can find out how they store their goods

3. How would you find a niche for your product?

Use different colors than your competitors

Imitation is the best form of flattery

Consider some special feature that others don't have

If you got all three correct, you are on your way to becoming a Champion in Marketing. If you had problems, you had better look over the material again.


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