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Mini-Quiz: Three Phases of Marketing

by Ron Kurtus (revised 10 September 2011)

Take this Mini-Quiz to check your understanding of the lesson material.

1. Why is the definition phase important?

It really isn't important, but it is just something you should do

If you don't know where you are going, you'll never get there

It is a major part of setting prices

2. How do you determine a new product to offer?

Anything different than what you already have

By spying on the competition and copying their design

Market research of what features your base customers want

3. What is an important aspect of promotion?

Getting people to pay without a discount

Making people aware of what you have to sell

Giving out good commissions to sales reps

If you got all three correct, you are on your way to becoming a Champion in Marketing. If you had problems, you had better look over the material again.

Divide and conquer

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