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Marketing Resources

by Ron Kurtus (updated 9 February 2022)

The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let me know.

Use these resources to help your understanding of the material.


The Marketing Concept -

Marketing Mix - Wikipedia

The Marketing Mix -

The Marketing Mix (The 4 P's of Marketing) -

Marketing Communications - Wikipedia

Market Segmentation: Why Spotify Is Beating Apple Music -

Marketing Trends for 2022 - From


Product Marketing - Wikipedia


Pricing Strategy -

Pricing - Wikipedia

Value in Marketing - Wikipedia

Psychological Pricing - Wikipedia


How Product Placement Works -

Distribution Channelsy -

What's Your Distribution Strategy? - Business Owner's Toolkit


Promotion - Introduction to the promotional mix -

Promotional Mix - Wikipedia

Promotion in Marketing - Wikipedia

Marketing vs. Advertising: What's the Difference?

Advertising - Wikipedia

Publicity - Wikipedia

Brand Equity -


Internet Marketing - Wikipedia

eMail Marketing Software Comparison for 2021 - From

eMail Marketing Tools - From

30 Best Email Marketing Services

eMarketing Blog - From

Online education

Explore your career as a Marketing Director - Arizona State Univ. Online

Online Bachelor's Degree in Marketing - Maryville University


The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs

Top-rated books on Marketing

Top-rated books on Promotion

Top-rated books on Advertising


Use these resources to help you in learning about Marketing.

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