List of Lessons | Subjects

Understanding Sales and Selling

by Ron Kurtus (updated 16 March 2023)

Sales is a branch of Business concerned with selling products or services to customers. Selling is the process of convincing a prospective customer to purchase a specific product or service.

Although sales can be made through mail order or e-commerce, typically is a personal interaction between the salesperson and the customer. This interaction can range from representatives from large companies meeting to negotiate business-to-business sales to independent vendors selling products door-to-door.

There is a need for people who can effectively sell products or services. Your knowledge and skills in this area can help advance your career or improve your business.

The purpose of these free online lessons is to give you a start at improving your selling skills. After completing the lessons, you should be able to effectively sell your wares in a way that you will have greater profits, reduced costs, and a competitive advantage.

Sales Contents

Basics of sales

Audience for Sales Lessons

Sales Process Involves Five Basic Steps

Applying the 5 Powers in Your Sales Preparation

Qualifying Prospect in Showroom Sales

Applying the 5 Powers in Your Sales Demonstration

Automobile sales

Automobile Sales Process


Sales Resources

Survey results

See results of survey questions

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